Learn about Itself Tools: who we are, our mission, and how we build privacy-first, browser-based utilities.

About Us

At Itself Tools, we create intuitive, browser-based utilities that help people everywhere complete everyday tasks quickly and securely. Our tools are designed for both casual users and developers, with a focus on simplicity and accessibility.

Who We Are

We follow a local-first philosophy: whenever possible, tools process data entirely in your browser. If a feature requires online services—such as location lookups or analytics—we keep data use minimal and transparent, and only as necessary for functionality.

Our Approach to Privacy

We believe the web should be helpful, respectful, and trustworthy. Our mission is to empower people with efficient, reliable tools that work without downloads or complications. We focus on thoughtful design, speed, and transparency in every experience.

Our Mission

Itself Tools is crafted by a small, dedicated team driven by curiosity and care. Using modern technologies like Next.js and Firebase, we aim for reliability, performance, and user trust at every step.

Behind the Scenes

Have a question, a feature request, or just want to say hello? Drop us a line at hi@itselftools.com — we’d love to hear from you!

Get in Touch

Itself Tools — About Us

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Privacy Policy. Learn how we collect, use, and protect your personal data at Itself Tools.

Privacy Policy

Personal information you disclose to us

Log and usage data is usage and performance information our servers automatically collect when you access or use Our Services and which we record in log files.

Log and usage data

Information about your computer, phone, tablet or other device you use to access Our Services. This may include your device model and manufacturer, information on your operating system, your browser, plus any data you choose to provide.

Device data

We may request access to features such as your device’s microphone, camera, or location (GPS) when required for the core functionality of a tool (for example, for voice recording, image capture, or to provide location-based services). You can adjust these permissions in your device or browser settings.

Device access

We collect the star ratings that you provide on Our Services.

User feedback data

We may use third-party vendors, including Google, to serve ads to you when you access Our Services. Third-party vendors use cookies to serve ads based on your prior visits to Our Services or to other websites. For more information, see the section “COOKIES AND OTHER TRACKING TECHNOLOGIES”.

Please note this Privacy Policy only covers the collection of information by us (“Itself Tools”) and does not cover the collection of information by any third-party vendors.

Data collected by third-party vendors

We may use third-party software, including Google Analytics, to analyze and track usage of Our Services, traffic sources, device data, and other types of data, in order to determine the popularity of certain content and to better understand online activity. You can opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout.

Data collected by tracking and measurement technologies

COLLECTION OF YOUR INFORMATION

LEGAL BASES FOR COLLECTING AND USING INFORMATION

SHARING YOUR INFORMATION

Our Services are offered worldwide and the technological infrastructure we use is distributed across locations in different countries including the US, Belgium and the Netherlands. When you use Our Services, the information about you may be transferred, stored and processed in countries other than your own. This is required for the purposes listed in the section “HOW AND WHY WE USE INFORMATION“. If you are a resident in a country that falls under the scope of the GDPR, then the countries in which your information may be transferred, stored, and processed may not have data protection laws as comprehensive as those in your own country. However, we do take measures to protect your personal information in accordance with this Privacy Policy and applicable law.

TRANSFERRING INFORMATION INTERNATIONALLY

We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section “HOW AND WHY WE USE INFORMATION” — and we’re not legally required to keep it. We keep server logs that contain information automatically collected when you access or use Our Services for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze usage of Our Services and investigate issues if something goes wrong on one of Our Services.

HOW LONG WE KEEP INFORMATION

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so.

SECURITY OF YOUR INFORMATION

CHOICES

COOKIES AND OTHER TRACKING TECHNOLOGIES

Our Services may contain links to third-party websites, online services or mobile applications that are not affiliated with us. Our Services may also contain advertisements from third parties that are not affiliated with us and which may link to third-party websites, online services or mobile applications. Once you have used these links to leave Our Services, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, online services or mobile applications, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, online service or mobile application. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from Our Services.

THIRD-PARTY WEBSITES, SERVICES OR APPLICATIONS

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

POLICY FOR CHILDREN

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

CONTROLS FOR DO-NOT-TRACK FEATURES

YOUR RIGHTS

If you have questions or comments about this Privacy Policy, please contact us at: hi@itselftools.com (Canada)

CONTACT INFORMATION

Parts of this Privacy Policy have been created by copying, adapting and repurposing parts of the Privacy Policy of Automattic (https://automattic.com/privacy). That Privacy Policy is available under the Creative Commons Sharealike license, and so we also make our Privacy Policy available under this same license.